Press Releases That Get Picked Up
Researched, newsworthy and precisely positioned. A first draft in 48 hours.
A press release should do more than communicate an announcement. It should give editors a compelling reason to cover the story, and give readers a reason to take notice.
That work begins before the first line is written. We examine your market, competitors and the broader conversation around your brand to identify what is genuinely distinctive, what can be credibly supported, and what deserves to lead the narrative.
We then shape those elements into a clear and well-founded story, ensuring your news is positioned with relevance rather than simply adding to the volume of information already competing for attention.
We begin with the story, not the words.
We research the market and competitive landscape to identify the angle that is most distinctive to your brand, then build the release around the proof points that give it substance.
- 2 pages, single language
- First draft in 48 hours
- Two revisions included, zero rush fees
- Bilingual version available, quoted on request
Why Karbon for your press release
A genuine sense of news.
We lead with the angle an editor is most likely to run, rather than internal messaging dressed up as a story.
Native in both languages.
Written, not translated, in English or Chinese, and attuned to the conventions of Hong Kong and Greater China.
Trusted by demanding brands.
We write for luxury hospitality, property and listed companies, where precision and discretion are expected.
Speed as standard.
A first draft within 48 hours, with no surcharge for urgency.
Frequently asked questions.
How much does it cost?
A flat HK$2,000 for a two-page press release in one language. Fixed price with no hidden costs.
Does the cost include distribution?
No, it does not.
How long does it take?
A first draft within 48 hours of your brief.
How many revisions are included?
Two rounds of revisions.
What is the next step?
Send us a message on WhatsApp with the details of your announcement. We confirm the scope, then deliver your first draft within 48 hours.
Have an announcement worth covering?
Send us a message on WhatsApp and receive a first draft within 48 hours.
WhatsApp +852 9854 1689